Does ‘Klout’ Matter?
Social networks have given us an online voice—a way to tell the world whatever we want in an instant. But, figuring out how to use that voice effectively is key to managing your online brand. You can post information constantly, but if nobody engages with you—or if...Prosper in the New Year: Give Buyers What They Need
It’s a new year, and our real estate market has experienced some changes. The 2013 National Association of REALTORS® (NAR) Profile of Home Buyers and Sellers reveals trends of stringent credit standards and tightened inventory, but the desire to own a home remains...Resolution: Make Your Content Experience Work for Your Future Buyer
As we begin a new year, no doubt you are experiencing new hopes, wishes, and dreams when it comes to getting the most out of your web presence. The blank slate of a January calendar is a refreshing chance to hit the pause button and begin anew in all aspects....Marketing Tactics to Integrate in 2014, Part 1: Mobile Marketing
As we look ahead to what’s in store for real estate professionals in 2014, Homes.com has compiled a list of 14 marketing tactics to grow your real estate business in the New Year. Part one will examine mobile marketing, with local and social marketing trends following...Direct Monetization of MLS Data – Public MLS Portals
Public MLS portals are controversial…but, if done right, they can make sense. The recent conversations of the National Association of REALTORS® MLS Committee regarding MLS levels of service and the Realty Alliance Fair Display Guidelines have brought the subject...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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