Weekly Video Tip: How to Create Video with Shallow Depth of Field and ‘Bokeh’
Today I’m going to give you some more tips about how you can make your footage look awesome. Specifically, how to create shots with great shallow depth of field and “Bokeh.” Having what we in the industry like to call “Bokeh” in your...Helping Buyers Get Their Dream Home in a Low-inventory Market
What do new-home buyers, Midwesterners and suburbanites have in common? They like garages. Seventy-eight percent of respondents in the National Association of REALTORS® 2013 Profile of Buyers’ Home Feature Preferences bought homes with a garage. In fact, garages...Dispelling Myths: What Every REALTOR® Should Know about Title Insurance
The process of buying a home is complicated. Consumers can become confused and frustrated with the mounds of paperwork and documents to sign. Fees show up at closing that can sometimes surprise the buyer. Title insurance is one of those charges little understood by...Sellers Calling the Shots, Bidding Wars Are Back – Survey Finds Buyers Are Going ‘Above and Beyond’ to Force Deals Through
A survey conducted by Harris Interactive and released by Century 21 Real Estate LLC this week reveals a dramatic reversal in previous years’ buyers’ market status. A current lack of inventory is producing a surplus of offers in many markets, giving brokers and...Making It Easier for Our Customers to Buy
It’s a statement I’ve heard many times woven into the presentations of sales trainers. “In any given year,” they say, “there’s only so much market share available—if you want a greater share of the business, you’ve got to take it from someone else!” Their message is,...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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