Pop-a-Note: Sparking a Connection, Forging Client Relationships
Marketing mavens have long been saying that when it comes to making personal connections with clients, you shouldn’t be reaching out solely from a business angle. Instead, you should be stimulating regular conversation. Sparking a conversation, any conversation,...Creating a Simpler, Secure Workflow: Xerox Technology Supports Cloud Services, Custom Apps, BYOD and More
Xerox recently introduced ConnectKey™, a software system embedded in Xerox multifunction printers (MFPs) and a set of solutions that respond to an increasingly mobile workforce and the need for more advanced IT security across connected devices. According to the...Beyond Referrals
Last month we discussed how changes in the corporate mobility industry may herald new business opportunities for brokerage-based relocation departments. Traditionally, relocation directors focused on buyer and seller referral revenue, but with fewer corporate...Avoid These Real Estate Advertising Slogans
In the season premier of “Mad Men,” Creative Director Peggy Olsen uses a technique learned from Don Draper to help form ad copy for a client. She writes a letter as if she is a consumer recommending the product to a friend. Today, Peggy would be reading online reviews...Why Social, Why Now?
Why is social marketing important to your business and agents? Imagine if every client you ever had was in a room – a room with not only you, but all of their friends. The truth is, this room exists, yet in the digital sense. When you connect with a current or past...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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