by Susanne Dwyer | Mar 21, 2013 | Best Practices, Coaching, Marketing, Technology |
(MCT)—You are a brand. Just like Coke or Nike or Starbucks. People think of you in a certain way. It’s how you look and what you wear. It’s how you act and what you say. It’s what you’ve done. You’ve heard “Your reputation precedes you.” That’s true even if you don’t...
by Susanne Dwyer | Mar 21, 2013 | Best Practices, Coaching, Marketing, Technology |
New concepts are constantly emerging in marketing. We’ve seen the rise of “green marketing” — appealing to people’s environmental concerns by emphasizing recycled packaging and the like. And mobile marketing, finding new ways to get the attention of potential...
by Susanne Dwyer | Mar 21, 2013 | Best Practices, Coaching |
A record number of women are Fortune 500 CEOs. Women are launching businesses at 1.5 times the national average. There are now 8.2 million American women running their own companies. “The numbers are notable,” says executive and business coach Debora McLaughlin,...
by Susanne Dwyer | Mar 21, 2013 | Best Practices, Coaching, For Your Clients, How-To |
(MCT)—Something has gone wrong with one of your clients. One of your employees has made a mistake or maybe you were the one who messed up. Either way, you have a hopping-mad person on your hands and a sinking feeling in your stomach. How do you deal? How do you...
by Susanne Dwyer | Mar 19, 2013 | Best Practices, Coaching |
In the real estate business, color is key when creating customer communications across all platforms. Consistent color branding imparts a professional and memorable brand impression that resonates with your prospects. Xerox research reveals that color improves brand...
by Susanne Dwyer | Mar 19, 2013 | Best Practices, Coaching, News, Technology |
NAR PULSE—Register between March 16-31 for NAR’s Seniors Real Estate Specialist® Designation Online Course through REALTOR® University School of Professional Development and Continuing Education and NAR’s MVP program awards a $35 Amazon gift card. This...