Pocket Listings: Helpful or Harmful?
Pocket listings—listings sold outside of the MLS—are gaining heat inside the real estate industry. Far from a new concept, they are one of real estate’s biggest in-house controversies, with professionals from across the country taking different stances as to whether...Four Areas to Focus on in 2013
Real estate marketing continues to move toward online and mobile mediums. It’s obvious why, since that’s where the buyers are. Real estate marketing has transformed from flyers, magazines, newspapers and postcards to property sites, YouTube videos, social networking...In Focus with BH&G: Agent of Change: A Conversation with Power Broker Miguel Berger
Editorial note: Watch for ‘In Focus with BH&G’ as a new monthly column to appear the first Tuesday of each month. Recently, I had the pleasure of meeting Miguel Berger, broker/owner of Better Homes and Gardens Real Estate Tech Valley (Albany/Saratoga. N.Y. area),...Creating a Winning Environment
There’s an old business adage that says, “Hire slow and fire fast.” The new mantra seems to be “hire fast and fire fast.” I haven’t decided yet whether hiring cautiously or quickly is the right way to go—I’ve seen both work well—but I do believe that when you have a...Monday Morning Mobile: The ‘Mobile First’ Mentality
We’ve all heard of the ‘Mobile First’ Mentality, persisted by quotes from tech giants such as Dr. Eric Schmidt, Executive Chairman of Google who said “if you don’t have a mobile strategy, you don’t have a future strategy.” Last week we saw this go from concept to...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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