You Don’t Make Money on Your Sphere of Influence
I was speaking at a conference recently where I heard a fellow speaker, Jim Marks, make an interesting comment from the stage. He said you don’t make money on your sphere of influence. At first I was caught off guard and wondered what kind of blasphemy he was...Learn How the Three Rs of Banking Can Equal $120 for You
NAR PULSE—From now through February 28, simply start a relationship with REALTORS® Federal Credit Union, a Division of Northwest Federal Credit Union, use their checking and online banking services and the amount of your 2013 National Association of REALTORS®...The Consumer’s Search for Excellence
Twenty speaking events in the last 45 days has created not only a lot of SkyMiles, but has given me the opportunity to have at least twenty real estate-related conversations while flying between events. As I began this series of events, I decided that I would do my...The End of Marketing as We Know It
Consider for a moment the annoying, interruptive, often obnoxious nature of traditional marketing. Dinnertime phone calls from strangers in noisy call centers. Glossy pictures of the latest fashions worn by models who barely look human. Crowded store shelves with...Speak up: Resolve to Advocate for Your Clients, Your Industry and Yourself in 2013
At year end, many of us make resolutions for the upcoming year. I have one I’d urge you put atop your professional list: Speak up. By that I mean, be an advocate for the issues that affect accredited buyers’ representatives (ABRs®) and our industry as a whole. As...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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