Marketing Strategies: Hate to Make Cold Calls? 5 Tips to Make Them Easier
Have you often avoided making those dreaded cold calls? Do you dream of how much better your business could be but just can’t bring yourself to pick up the phone? You’re not alone. In the 15+ years that I have specialized in coaching real estate agents, I have noticed...Choosing the Right Property Profile Photo
Listing a property with a blurry property profile photo or, even worse, no photo, is like having a blurry or abstract image as your profile picture on a social media platform or Internet advertising campaign. It is not appealing and, therefore, no one wants to click...Overcoming 3 Major Barriers to Closing More Sales
Today’s real estate and mortgage markets require new skills to succeed. There are fewer qualified buyers, shrinking mortgage options, more regulations and tougher competition. For real estate professionals in particular, three emerging barriers stand in the way of...What Every New Agent Needs Right Out of the Gate
If you’re a new agent just getting started in the real estate industry, the following elements are crucial as you set yourself up to hit the ground running. 1. Secure your own domain name. It’s important to have a domain name that you can use with your...Give Your Listing Presentations the Edge in 2012
REALTOR.com® Business Beat—Give yourself a competitive edge this year with a 2012 listing presentation that shows why, where and how you market your listings online. Preparation is the key to success, and when it comes to sellers, a well-crafted listing...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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