Warning: Your Sales Techniques May Be Under Fire
“Real estate agent arrested for closing buyers on the purchase of a bigger home. Accusations of use of dialog, closing techniques, persuasion, inducement, and manipulation were made.” Can you imagine that headlining the evening news? Well what I uncovered recently may...Monday Morning Mobile: They’re Getting Closer
The closer we get to our mobile devices – the closer they get to us. Who you ask? Everyone and anyone who wants to sell us something, generate mind share, or impact our buying decisions. In technologies past, such as the traditional Internet, that would have been a...6 Effective (and Affordable) Ways to Improve Morale and Motivation
If you’re like most Americans, you just celebrated the Thanksgiving holiday with your loved ones. Chances are, you probably participated in the annual ritual of listing the things for which you’re grateful. For most of us, that includes our family, our friends, our...Engage Your Prospect’s Learning Style
The successful outcome of your next sales presentation will be determined largely by your ability to do two things very well; develop rapport with your prospect and adapt your sales message to engage his or her preferred “learning style.” The...Life in Mobile: Old Faithful
Mixed in with the hundreds of news articles I received this week was one that especially caught my eye: Retailers shouldn’t ignore text messaging when crafting m-commerce strategies. The reason it stood out is because I fail to remember the last time we spoke about...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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