by Susanne Dwyer | Aug 1, 2011 | Best Practices, Coaching, Marketing, News |
RISMEDIA, Aug 2, 2011—We can trace word-of-mouth marketing all the way back to 2000 B.C. when Eve said to Adam, “You ought to try a bite of this apple.” The Garden of Eden scenario represents marketing in its purest form—after all, trusted friends always trust each...
by Susanne Dwyer | Jul 27, 2011 | Best Practices, Coaching, For Your Clients, How-To, News, Teams |
Paul David Walker—business advisor to mid-sized and Fortune 500 CEOs; founder of Genius Stone Partners, a company that partners with the C-suite to build business performance; and author of Unleashing Genius: Leading Yourself, Teams and Corporations—has guided...
by Susanne Dwyer | Jul 26, 2011 | Best Practices, Coaching, Marketing, News |
There are some interesting things happening when it comes to doing business in the current environment. • If it used to take 30 days to get a transaction closed, it now takes 120 or more • If it used to take 20 contacts to get someone to listen to you, it now takes...
by Susanne Dwyer | Jul 24, 2011 | Best Practices, Coaching, Marketing, News |
Although real estate professionals understand the importance of having a website, there is a huge opportunity to develop a website more specific to a niche market. If you are working with the short sale market and speaking with distressed homeowners, you know...
by Susanne Dwyer | Jul 21, 2011 | Best Practices, Coaching, Marketing, News |
I find that many of my clients avoid marketing when it comes to their sphere of influence. Yet statistics show that your sphere of influence can be the greatest source of referrals. Let’s look at how you can dig in and get the “gold.” Tip 1: Define and Rate your...
by Susanne Dwyer | Jul 20, 2011 | Best Practices, Coaching, Marketing, News |
RISMEDIA, July 21, 2011—Some 15 years ago, I read the book Control Your Own Destiny or Someone Else Will, a showcase of Jack Welch’s leadership and turnaround of GE. Like him or not, the book is full of anecdotes, leadership philosophy and application-level stories...