Stop Buying Leads, Start Building a Business
Agents and brokers today are inundated with online lead options, social media products and predators using real estate data to sell leads back to them. When looking into your P&L and evaluating the value of a client, it’s easy to justify buying leads. When...
Not Ready for Primetime Buyers: How to Help Financially-Challenged Clients Overcome Obstacles
Even for those who have little to no financial hurdles to buying a home, the purchase process can be complicated, with unexpected challenges arising along the way. But for would-be buyers in a more challenging financial situation, these hurdles can all but quash their...
Leveraging the Agent’s Market™
Now is the time to up your real estate game. We’re on the cusp of what should be an amazing time to be an agent. Real estate, like many industries, is cyclical. In the summer of last year, I started paying close attention to the shift we were seeing across North...
Spring Clean Your Database
Your database is the cornerstone of your business, but it can be all too easy to let it get disorganized and untidy. With spring now in full bloom, the time has come to dust away the cobwebs and get organized for the season ahead! One of the most important things to...
4 Indicators Your Team Isn’t Performing, and How to Fix It
When you set up your team and have everyone in the exact right seats on the bus and the results are not happening as quickly as you projected, it is time to take a look at a few areas and see not only what is happening, but also what may not be happening day to day on...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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