by Susanne Dwyer | Apr 18, 2018 | Agent, Agent, Best Practices, Best Practices, Broker, Broker, House Canary, Latest News, Lead Gen, Marketing, Teams |
Rising interest rates, a nationwide inventory shortage and buyers out in full force this spring market—this is the current real estate climate most agents are doing business in. Even with market challenges, agents also have to compete with each other, especially when...
by Susanne Dwyer | Apr 16, 2018 | Agent, Best Practices, House Canary, Latest News, Lead Gen, Lead Story, Teams, Trending |
I recently asked a room full of agents—from brand-new to those with 30 years of experience—the following question: Are leads an issue? The answer was surprising. While the overwhelming response pointed to the fact that getting leads isn’t an issue, I was...
by Susanne Dwyer | Apr 11, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Broker, Broker, Business Insights, House Canary, Latest News, Lead Gen, Lead Story, Marketing, Marketing, Social Media, Trending |
In an industry that has feared change for so long, change has arrived, and it’s in the form of a technological revolution that has made an everlasting impact on real estate. Now, the question is whether or not brokerages can ride this wave of innovation and...
by Susanne Dwyer | Apr 11, 2018 | Agent, Best Practices, House Canary, Latest News, Lead Gen, Trending |
Let’s get one thing straight right out of the gate here: The real estate industry doesn’t have a lead generation problem. The industry has a lead conversion problem. You can generate leads all day, delivering hundreds of paid and unpaid leads to your...
by Susanne Dwyer | Apr 8, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Content Generation, Latest News, Lead Gen, Marketing, Marketing, Social Media, Trending |
As social media continues to grow and evolve, it becomes increasingly difficult to ignore the importance of it in regards to your business and branding. Traditional media and communication outlets are being bulldozed by social media and streaming services, so...
by Susanne Dwyer | Apr 8, 2018 | Agent, Agent, Best Practices, Best Practices, House Canary, Latest News, Lead Gen, Marketing, Marketing, Social Media |
The iPhone or Android in your pocket right now has more computing power than all of NASA had combined when we landed a man on the moon. Yet many of us expend this vast power scrolling past photos of our friends’ babies and family’s breakfast foods. What if...