Rewire the Digital Customer Experience: 6 Ways to Connect
In today’s reputation economy, getting the digital customer experience right is essential to your survival. Brands need to remember that experiences are not logical; they’re emotional. Creating an emotional connection with your customer through the digital...
Tom Ferry on Mindset, Model and Marketing
The three most powerful words in real estate are “mindset, model, and marketing,” said Tom Ferry, author of “Mindset, Model and Marketing!” and New York Times bestseller “Life! By Design.” Ferry is also the CEO of Tom Ferry...
Boomerang Buyers Should Be a Focus for Real Estate Professionals in 2018
As many as 10 million Americans were forced into foreclosure when the housing bubble burst. Now, 1.5 million Americans, or boomerang buyers, are poised to re-enter the market. Get to know this group of potential buyers and find out how you can best help them by...
Is Your Brokerage Millennial-Social or Anti-Social?
It seems that with each passing week, another report, study or survey is published pointing to the impact social media can have on a real estate agent’s marketing mix. Coincidently, this data suggests a direct correlation with the world’s largest and most...
Power Agents and Teams Growing Business With Online Leads
In the following interview, Kathie Lea, REALTOR® with RE/MAX Realtec Group, Inc. in Palm Harbor, Fla., discusses lead sources, managing a team, profit strategies and more. Region Served: Tampa Bay, Fla. Years in Real Estate: 18 Number of Team Members: 7 Teams continue...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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