by Susanne Dwyer | Feb 9, 2020 | Agent, Best Practices, Latest News, Lead Gen, Trending |
Thirty-three percent of all home sales are to first-time homebuyers. Research tells us who is likely to be a first-time homebuyer—most are 32 years old, recently married, with an annual income of $72,500. New homebuyers recognize the need for an agent to show them the...
by Susanne Dwyer | Feb 6, 2020 | Best Practices, Latest News, Lead Gen |
After each game, professional football teams gather to have what they call “film day.” Whether they won or got crushed, they study film of the game so they can improve their movements, throws, kicks and overall skills. They study every single game so they...
by Susanne Dwyer | Feb 5, 2020 | Agent, Best Practices, Latest News, Lead Gen |
Face-to-Face Appointments Are Key to Success The only way I know for us to make money in this business is if we are literally face to face with a potential buyer or seller. People start their home search or home sale process at varying degrees of interest or need. It...
by Susanne Dwyer | Feb 4, 2020 | Best Practices, Best Practices, Latest News, Lead Gen, Marketing, Trending |
Looking to shake up your marketing efforts in 2020? Here are a few quick ideas. In a modern real estate market, we recommend diversifying your lead generation marketing efforts in the same way that Wall Street investors diversify their stock portfolios. It helps...
by Susanne Dwyer | Feb 3, 2020 | Best Practices, Latest News, Lead Gen, Teams, Trending |
It is a fact that marketshare dictates buyer behavior. More signs, more social posts, more brand awareness indicates to the consumer that you are the brand that consumers choose most. Within your markets you serve, are you increasing marketshare on purpose? Are your...
by Susanne Dwyer | Jan 21, 2020 | Agent, Best Practices, Latest News, Lead Gen |
Agents are often confused about what to focus on to earn their desired level of income. Their default focus is on closings, and while this seems to make sense, it’s actually not the right place to focus. It clouds your vision because you measure results after...