The Leads are Weak!
Any salesperson worth their Rolodex will recognize this classic refrain from “Glengarry Glen Ross,” the Pulitzer Prize-winning and highly expressive behind-the-scenes tale about the underbelly of real estate sales. Mired in the uphill battle of lead conversion,...The Undeniable Value of Word-of-Mouth Referrals
For agents and brokerages looking to differentiate their brands in the digital age…all roads still lead to word-of-mouth referrals Rather than trying to achieve the highest online score, we should be trying to address the consumer’s desire to work with a top-quality,...How Will You Make the Most of the New Year?
It’s 2014, and it’s time to evaluate your goals, which probably include closing more transactions than last year. But how do you do that in a flat sales year? The National Association of REALTORS® predicts that existing-home sales this year will hold steady, while...Marketing Tactics to Integrate in 2014, Part 2: Local Marketing
Continuing our look at what lies ahead for real estate pros in 2014, here are the latest of the 14 marketing trends expected to be hot in the new year, with an emphasis on local marketing. Check out last week’s mobile trends here, and be sure to come back next week to...Along the Way to Real Estate
Your past shapes everything you do. There are no accidents but rather just valuable lessons wrapped up in sometimes unexpected packaging. To quote one of my favorite musicians, David Byrne, “You may ask yourself, how did I get here?” It’s interesting to be in industry...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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