Real Estate’s New Investors: Friend or Foe?
Clearly, investors have played a critical role in the housing market’s climb back from the brink. However, institutional investors are rapidly becoming a force to be reckoned with in the single-family housing market, leaving many wondering if this is good or bad for...Setting a Higher Standard for Service
When it comes to great service, today’s customers don’t always know how to define it, but they definitely “know it when they see it.” Unfortunately, too many consumers have become accustomed to substandard service and are literally shocked when they have a positive...Do’s and Don’ts of Powerful Listing Presentations
As today’s real estate industry continues to become more cut-throat, real estate professionals are re-evaluating their marketing tactics to set themselves apart from the competition. Let’s face it; a buyer or seller’s first impression of you weighs heavily on their...Change Agent: An Interview with Kelly Mitchell from Agent Caffeine
Better Homes and Gardens Real Estate has begun a new interview series designed to invoke passion and purpose into your business. In its “Change Agent” series, Rebekah Radice, Manager of Industry Engagement for Better Homes and Gardens® Real Estate will be speaking...Ask the Expert: Prepping Baby Boomers for Market
Today’s “Ask the Expert” column features Matt Vernon, the Home Loans Sales Executive for Bank of America. Q: What are the top three ways to tackle new challenges in preparing baby boomers for the current housing market? With low inventories of homes for sale and...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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