No Trust or Rapport? No Sale or Referrals.
Have you ever had a sale that didn’t close and you weren’t sure why? Chances are you lost the sale because you didn’t establish sufficient trust and rapport with your prospect. Once you have developed trust and rapport, you’ve actually got the hard part behind you and...Is Data Scraping Taking Money from Brokers’ Pockets? Realtor.com’s Curt Beardsley Says, ‘Yes’
Data scraping and misuse of listing data that belongs to brokers are growing concerns. Many scrapers (or others who receive the data legitimately but use it in ways that violates its licenses) are actively reselling listing data for various uses not intended by...Monday Morning Mobile: Understanding Mobile Behavior to Win Local
By now I think we can all agree on the following: The sheer size of the mobile demographic makes it one that requires our attention as businesses; the mobile consumer is substantially different from the desktop consumer; and the better we understand the mobile...Defining Your Marketing Niche in Three Simple Steps
Focusing your energy and attention on a particular real estate niche hasn’t always been an attractive idea. In fact, there are many real estate professionals that believe niche marketing is far too narrow in scope. If you find yourself fighting the urge to ‘dig...Luxury Portfolio International® Expands Globally with 15 New Members in Q1
Luxury Portfolio International® has expanded its global footprint with the addition of 15 new member firms in the first quarter of the year, with extended coverage throughout Europe, as well as the U.S. and Canada, the company has announced. The network has also...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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