Four Areas to Focus on in 2013
Real estate marketing continues to move toward online and mobile mediums. It’s obvious why, since that’s where the buyers are. Real estate marketing has transformed from flyers, magazines, newspapers and postcards to property sites, YouTube videos, social networking...REALTORS Property Resource®: A Single Source for All Your Information Needs
Thanks to the Internet, REALTORS® and consumers have countless sources of information to scout through when researching the buying process or individual property information. But how much is too much? With this flood of information in our digital age, how can...In Focus with BH&G: Agent of Change: A Conversation with Power Broker Miguel Berger
Editorial note: Watch for ‘In Focus with BH&G’ as a new monthly column to appear the first Tuesday of each month. Recently, I had the pleasure of meeting Miguel Berger, broker/owner of Better Homes and Gardens Real Estate Tech Valley (Albany/Saratoga. N.Y. area),...Realtor.com® Launches New Branding
NAR PULSE—Recent changes are the beginning of the revitalization of the realtor.com® brand. The changes followed months of research on what consumers want, based on their direct input and analytics of their online behavior. The result will be an improved...Creating a Winning Environment
There’s an old business adage that says, “Hire slow and fire fast.” The new mantra seems to be “hire fast and fire fast.” I haven’t decided yet whether hiring cautiously or quickly is the right way to go—I’ve seen both work well—but I do believe that when you have a...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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