Because Service Matters
Do you remember how good the food was at a restaurant if the service was terrible? More importantly, would you go back and endure terrible service just for the food? If you are like me, meals always taste better when accompanied by great service. A big part of...Ask the Expert: Leveraging Video Assets
The following Ask the Expert Q & A features Christian Sterner, the co-founder of WellcomeMat. Q: What are the best ways to leverage your video assets and maximize ROI for both your company and brand? A: Last month, we established that to enable the best outcome...The Good, Bad and Ugly: Social Media’s Impact on Your Brand
(eM+C)—There’s no denying that social media has taken the world by storm. Facebook, LinkedIn and Twitter boast millions of users. Social media is a huge engagement, staffing, retention and, increasingly, branding tool. It’s at the foundation of what I call...What Will 21st Century Managers Need to Succeed?
Are the young, multiplying countries of Africa the next frontier? Which countries will be members of the EU in five years? Where is the ground safe in the Middle East? What will happen if things go awry in the South or East China Sea? Is Mexico going to replace Brazil...Home Fashions Come, and Home Fashions Go
(MCT)—I was engaging in a bit of therapy the other day, viciously attacking a wallpaper border that had fouled my powder room for far too long. Die, hideous border, I thought as I peeled and scraped and scrubbed. Die. It put up a good fight, but I prevailed. My...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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