by Susanne Dwyer | Aug 14, 2012 | Best Practices, Coaching, Marketing, News |
For Tom Skiffington, president and CEO of Pennsylvania’s RE/MAX 440 and RE/MAX Central, changes in the real estate market are as inevitable as changes in the weather. After more than 20 years in the business, he remains both a broker and a top-producing agent. Here,...
by Susanne Dwyer | Aug 13, 2012 | Best Practices, Coaching, Marketing |
When listings are low, competition for listings is high. Why do some agents thrive in this environment while others see their business dwindle? Many make a crucial mistake. They assume that since their listing inventory is low, they should reduce their advertising....
by Susanne Dwyer | Aug 13, 2012 | Best Practices, Coaching, Content Generation, Marketing, Social Media, Technology |
Marketing your business online continues to evolve as more and more buyers turn to the web and social media sites for information prior to making a purchase or listing decision. With 88 percent of prospective clients using the internet as a resource, building your own...
by Susanne Dwyer | Aug 13, 2012 | Best Practices, Broker, Broker, Coaching, Marketing |
Does your company employ a “people-first” philosophy? Your business might reap many benefits if it did. In the following interview, read how Rei Mesa, president and CEO of Prudential Florida Realty and Florida Real Estate Services, keeps his company successful by...
by Susanne Dwyer | Aug 12, 2012 | Best Practices, Broker, News |
As the real estate market and general economy continue to make gradual progress toward recovery, proactive brokers and real estate professionals are striking while the iron’s hot, employing market-specific strategies to gain marketshare and increase business. Top...
by Susanne Dwyer | Aug 12, 2012 | Best Practices, Coaching, Marketing, News, Technology |
Once upon a time, a single media campaign was distributed to the general public through mail, catalogs, and other forms of mass marketing. As consumer information became more accessible, companies began to re-align their marketing focus and budget to accomplish the...