Don’t Let Focusing on Lead Generation Torpedo Your Branding, Part 2
(eM+C)—While the tough global economy has served to torpedo branding efforts at many organizations, the sometimes sticky relationship between sales teams and marketers can also torpedo a company’s lead generation efforts. If you still need more ammo to achieve your...Monday Morning Mobile: CBS Chooses Text Over QR
Just recently we discussed how SMS/text messaging was the old faithful of the mobile industry. While there is so much hype surrounding QR and apps (for good reason), one shouldn’t overlook the benefits that an SMS campaign can bring to the table. Perhaps CBS read that...5 Tips for Extending Your SEM Dollars in Uncertain Financial Times
(eM+C)—With the U.S. credit rating downgrade and the ensuing global market fluctuation, it’s a murky time for money. While this uncertainty will reverberate through some companies’ online marketing budgets, there are strategic actions you can take to maintain a...Secrets to a Powerful Web Strategy
A key to developing an effective marketing strategy is hearing first-hand what successful REALTORS® are doing to close more business from the Web. I recently spoke with real estate broker Shane White (www.ShaneTWhiteTeam.com) about how he has gone from 8% to over...Marketing Strategies: Powerful Steps to Increase Your Income Now
If you find yourself wanting to be more proactive or have trouble taking action, then following these steps will give you the boost you’re looking for. Step 1. Commit to being the deliberate creator of your life. What it really comes down to is that at every moment,...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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