The Character-Driven Company: 5 Simple Rules
It’s certainly a tense time in business. The uncertain economy has many business leaders constantly poring over the financials, crunching the budget, and nixing every possible unnecessary expense. Unfortunately, says Dave Anderson, financial problems aren’t the only...Social Entertainment: The New Marketing Frontier on Facebook
(EMC)—Companies are now spending billions of dollars annually on social media to create brand awareness and lead generation. A significant percentage of this money will be spent on Facebook, with the goal of increasing a brand’s fan base through either Facebook page...Power-Up Your Likeability Button
Hopefully, by now we all can agree that social media has given consumers the most powerful voice they have ever had. And it’s universally accepted that word of mouth has always been considered the very best form of advertising. Since Facebook’s “Like” button was...The New Real Estate Media – It’s You
The media world has changed in a very fundamental way in the past five years. In the old paradigm, the gatekeepers held the keys to the kingdom. Publishers and editors in print, program directors in radio, and producers on television got to decide what the rest of us...LPS Execs Finalize Management Buyout of LPS Real Estate Group, Launch New Company
Former LPS Senior Executives Jay Gaskill, Prem Luthra, Mike Kovar and John Hensley announced the completion of a management buyout of select business lines and operations from LPS’ Real Estate Group to launch Real Estate Digital (RED). The aforementioned executives...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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