Is Your Current Brand Strategy Serving You?
When it comes to branding your brokerage, the first question to ask yourself is if branding plays a role as a visual aspect, or as a strategy. At first you might wonder why it matters, but there is a rather important intertwined connection between branding, marketing...
Go From Busy to Productive With These Simple Tips
In today’s hectic and fast-paced world, everyone is busy, but very few are productive. Busy people try to do a million things at once, but they usually end up with very little to show for it. Productive people, on the other hand, apply the kind of concentrated...
Increasing Agent Productivity With a ‘Sales Manager’ Coaching Style
As a manager, team leader or broker, your No. 1 task is to help, support and lead your agent’s weekly and daily success. Yes, you also help with contract questions, but your primary job is to drive listings, sales and revenue. The speed of the leader (you)...
Services Every Brokerage With Fewer Than 150 Agents Should Have
Residential real estate brokerages with fewer than 150 agents should still be able to provide the services and support to their agents comparable to what is typically offered by larger entities. While no one plans for these types of inequalities to happen, sometimes...
Teams: How to Deliver Competition-Crushing Service
Think about the last time you had a fantastic experience as a customer. How did that experience make you feel? Now, think about the last time you had a poor experience. These two distinctly different interactions probably had an impact on you and influenced whether...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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