Agent Teams: ABCs of Lead Management
A lot of teams tell me that not having enough leads is their biggest issue and they want more leads. If they could just have more leads, they’d make more money. While having too many leads may seem like a good problem to have, here’s what I’ve found....
5 Tips to Get the Most Out of Your Real Estate Testimonials
Whether you’re keeping your real estate testimonials on LinkedIn or your personal website, or are more old-school and have them filed away in letters, cards and emails for a rainy day, these best practices will help you maximize and leverage their potential....
Building Your Brand in 2021
What is a brand? A brand is an emotional thing. It is a gut feeling someone has about a product or service. In real estate, it is the hunch someone has about you. You are a brand! Individuals define a brand—not companies, markets, logos, color schemes or websites....
Introducing Clubhouse: The Newest Toolset for Your Real Estate Business
It seems like every day there is a groundbreaking change in the social media world. Most recently, a new social media platform made its debut: Clubhouse. Clubhouse is not your standard social media platform; it’s purely conversational. There have been a lot of...
Sellers and Buyers Want a Modern Agent. Are You a Modern Broker?
Some brokerage leaders today are trying to minimize new selling solutions, such as iBuying and buy-before-you-sell bridge solutions. And those brokers might be setting themselves apart in the real estate business—but not the way they’d prefer. Your listing...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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