‘You’re Seeing an Industry That Maybe Didn’t Adapt Quickly Enough:’ Offerpad CEO Talks Algorithms, Evolution
It’s been about 10 years since Brian Bair launched the iBuyer Offerpad, and three years since it went public. But like with so many other companies these days, suddenly AI has arrived to change how they do business in many ways, and to his way of thinking, there’s no...
Repping Renters: How Playing the Long Game Can Prove Profitable
If there’s one declaration most new real estate agents don’t want to hear after spending a lot of time with a homebuyer client it could very well be the following: “We’ve decided to rent.” On one hand, there goes a hefty commission. But on the other hand, while...
The Egregious Takedown of Real Estate Transparency
An open letter directed to MLS providers by Compass, Redfin and Rocket Mortgage was made public last week. It represents a new low in disingenuous behavior. In it, they make an argument for “seller choice” in permitting sellers and their agents to withhold listings...
3 Ways Agents Can Build Trust in the First Conversation
In today’s market, trust is often the deciding factor in whether a client chooses to move forward with an agent or keep looking. And that trust is usually built, or lost, in the very first conversation. While experience and production matter, how agents show up in...
5 Ways to Bring On and Bring Out the Best Professionals to Your Brokerage in an Era of Change
Change in the real estate industry is everywhere and increasing in speed. We have heard for decades that these changes will replace the professionals in real estate transactions. The truth is, there are only two constants in real estate; change will continue...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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