A Ray of Hope in Dark Times
Real estate tech reported that private equity firms invested $8 million in 2010, and more than $100 billion in 2019. Wow! This is good news/bad news. The bad news is that transactions have only increased from 4.5 million to about 5.4 million—not very impressive—and...
Get the Right Tools, Right Now to Guide Your Business in This Uncertain Time
Effective immediately, the National Association of REALTORS® is relaunching a sweeping program for all members called “Right Tools, Right Now.” The program was originally activated in 2009 during the financial crisis. Once again, we’re making...
Are You Working Too Hard to Get Easy Leads?
Are you uncomfortable asking people you know for leads? You’re not alone! The most convertible leads come from people who know, like and trust you. Warm referrals at the time of highest need are the easiest and often most successful type of referral. The trick...
Strategies for Handling Objections and Consumer Concerns
Amid the spread of COVID-19, it’s more difficult than ever to continue business as usual. While showings and open houses may be paused, there are strategies you can use to combat objections when it comes time to generate leads. Here’s what you can do: Keep...
Same Goals, New Strategies
With the rapid changes occurring in the world and in real estate, you may now be reevaluating your sales expectations for 2020 and asking yourself, “Should I adjust my goals? What will my business look like for the next few months and beyond?” My advice:...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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