Streamlining the Transaction Workflow
BackAgent’s robust decision engine revolutionizes the real estate industry Lonnie Plaster has been a part of Long & Foster Real Estate since 2003, starting as a managing broker in Virginia, and rising to the role of senior vice president, regional manager of...
5 Steps to Create a Referral Business You Love
Real estate is filled with lead and referral opportunities, but finding the right ones that work for your business can be challenging. Recently, social media expert Katie Lance and ReferralExchange VP of Marketing Lisa Fettner hosted a webinar to discuss how to track...
Focus on Newer Agents? How Dare You!
Okay. I’m going to say something controversial: The majority of the real estate industry has it all wrong about one thing—new and lower-producing agents. Every time I turn around, there is another article or blog post or speaker up on the podium talking about...
4 Ways to Seek Out Objections You Don’t Want to Hear
Salespeople hate objections. When you ask people to part with their money all day long, you’re bound to hear some nos. Because rejection hurts—and yes, objections are a type of rejection—it’s only human to try to avoid it. Salespeople do this by talking...
#CEOX2018: Three Leaders, Three Unique Viewpoints
RISMedia’s 2017 Real Estate CEO Exchange “Don’t study the great realty companies. Study the great companies.” From the brands that color the industry to firms outside of real estate, each year, acclaimed business leaders offer their...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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