Go Beyond Traditional ‘Just Listed’ Social Media Content
It’s a proven fact, yet one overlooked by many real estate agents: Using listings as a singular source of social media content is a mediocre business builder. Among REALTORS® who cited listings as their primary source of Facebook postings, less than half...
When Potential Buyer Clients Are Hesitant to Sign a Representation Agreement
The following information is provided by the Center for REALTOR® Development (CRD). Buyers may sometimes be reluctant to sign a representation agreement because they think it will limit their options and impose undue obligations. Although most buyers stick with the...
Thrive in Any Market
Many agents think their success in the industry depends on the state of their local market; however, the most successful real estate professionals understand it’s possible to thrive regardless of the state of the market. The key is to continue to deliver...
Social Skills: Marketing Through the Noise
A cocktail of fact, fiction and “noise” is plaguing social media, and brands and businesses are finding new and refined ways to resonate in response. In 2018, authenticity and influence will be the most potent strategies—and for real estate professionals,...
Creating Personalized Service to Attract Loyal Clients
In the following interview, Jennifer Shemwell, president of Phyllis Browning Company, a member of Leading Real Estate Companies of the World® (LeadingRE) in San Antonio, Texas, discusses the brokerage’s competitive differentiation, culture and more. Region...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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