Spotlight on Online Leads: Minimal Spend, Exponential Sales
In the following interview, Kristin Morley, REALTOR® with Rodeo Realty in Los Angeles, Calif., discusses online lead generation. Region Served: Los Feliz to Malibu Years in Real Estate: 17 You’ve been able to turn a $10,000 spend into $9 million in sales, which...
How to Create Compelling Property Listing Descriptions That Generate Sales
Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: Home Safety: Best Places to Put Security Cameras Prospecting: Online and Offline Lead Sources That Dominate in...
Marriage Equality and Its Impact on Real Estate
It has been a bit more than two years since Jim Obergefell, a former Coldwell Banker West Shell agent in Cincinnati who has since moved to Washington, D.C., won his landmark Supreme Court case, Obergefell v. Hodges, that made marriage equality the law of the land....
Face-to-Face or Facebook? Why You Need Both to Increase Leads
Technology has certainly changed the way business communications and marketing work, especially when it comes to real estate marketing. Listing details, open house locations and agent information can be sent and received in seconds, often right where your prospects...
Lack of Data Standards Costing Brokers
RESO data standards continue to improve rapidly, making it easier to move listing data and some related information—but what about data related to accounting and production, CRM, leads and referrals, transaction management, forms and contracts, website activity, front...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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