Social Skills: Marketing Through the Noise
A cocktail of fact, fiction and “noise” is plaguing social media, and brands and businesses are finding new and refined ways to resonate in response. In 2018, authenticity and influence will be the most potent strategies—and for real estate professionals,...
Leading by Example: Power Team Tips
The topic of leadership is complex, and one that many of us struggle to understand. More importantly, many of us struggle to even become effective leaders. I’ve been a team leader for more than 30 years, in addition to a franchise owner for the past 16. As...
NAR and Realtor.com Assess Impact of Teams
Teams are already a major driver of business nationwide—in some areas of the country, they represent over 50 percent of all transactions. To further measure the impact teams are having on the industry, the National Association of REALTORS® (NAR), in partnership...
The Value of Leadership
I’ve spoken many times about leadership and what it means to each person individually—as it does, in fact, mean different things to different people. While it’s a broad definition, you could say that you’re a leader if your thoughts, words or...
The Evolution of Teams
Teams continue to grow in popularity and effectiveness. In fact, according to research, team transaction rates are growing at a faster rate than those of top-producing agents. Let’s take a look at the past, present and future evolution of teams. Phase 1:...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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