Colors of the Year 2020
Companies use color trends to boost brand awareness and product sales, but the research behind colors and how they impact consumers is anything but arbitrary. Color trends aim to appeal to emotions caused by world events, history and cultures, the economy and the...
A Winning Real Estate Strategy
Sometimes, buyers and sellers can behave like adversaries. Both sides want to “win,” often sabotaging the transaction irreparably. No one wins if the home doesn’t sell. So how can you win and keep things civil? Sellers – Be thoughtful and reasonable. Price...
Rehoming Your Pet Humanely
You’ve been transferred to a new office. You can’t find a rental that allows pets or the pet deposits are outlandishly high. A close relative passes away and leaves behind a beloved pet. For any number of reasons, you may find yourself facing the sad prospect of...
The Best Homebuying Strategy
You don’t want to throw money away on rent anymore, do you? Instead, you can build an asset that can grow large if you handle your money wisely. Your best strategy? Prepare financially—now. Down-payments. Small down-payments spell risk for lenders. You’ll pay a higher...
Buying a Flipped Home
On the surface, the house looks great—fresh paint, new appliances in the kitchen, new carpet throughout and maybe an updated bath. The colors are modern and appealing and the home has been staged to perfection. That’s the goal of a flipped home—to make you feel like...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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