Bright MLS Launches Bright Solutions, a Suite of Tech Products for the Industry
Bright MLS, the nation’s largest multiple listing service, has launched Bright Solutions, a suite of six technology products designed to address common industry needs and help brokers, agents, associations and MLSs meet the challenges of a rapidly changing real estate...
The AI Reality: Parsing Its Plentiful Pros and Cautionary Cons
The sentence you’re reading right now? Not only did I write it, but I composed this one as well! In fact, the whole story that follows was 100% brain-generated, without the slightest use of AI. Up to very recently all AI might have meant to me was Acquired...
MLSs That Don’t Lead Are Hurting Your Growth
We’re almost through 2025, and once again, our industry is grappling with significant questions about how to handle property data, with ongoing debates over Clear Cooperation Policy (CCP), delayed listings as well as the value of transparency throughout the buying and...
Power Broker Insights: Leading With Positivity
Above, Donny Samson Vitals: Samson Properties Years in business: 25 Size: 40 offices, 6,100 agents Regions served: Northern Virginia, West Virginia, Washington, D.C., Delaware and Maryland 2024 Transactions: 19,253 units 2024 Sales Volume: $10,523,017,225...
3 Ways to Highlight Your Listing’s Neighborhood
Buyers are purchasing more than just a home when they sign their final offer—they’re buying into the entire neighborhood, so it’s a good idea to get acquainted with it yourself to highlight all of its features to potential buyers. Whether it’s an urban or suburban...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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