The Pre-Market Puzzle: What’s the Buzz on This Hot-Button Issue?
“Premarket listings.” It’s the new industry catchphrase, thankfully replacing “commission lawsuits,” but, alas, it comes with its own controversy. The practice of promoting a property to potential buyers and agents before being listed on the Multiple Listing Service...
Independent Brokerage Leaders Discuss Future, Navigating Mass Consolidation and Private Listing Networks
Above, from left, John Featherston, Vanessa Bergmark, OB Jacobi, Bess Freedman and Christina Pappas at LeadingRE’s LIMITLESS conference March 3. Calling 2026 “a Renaissance year” in real estate, a time of opportunity unlike we’ve had in the last several years,...
BREAKING: NAR Settles Buyer Lawsuits for $52.25 Million
The National Association of Realtors® (NAR) is settling buyer lawsuits for $52.25 million, opting into a copycat lawsuit in Illinois in what is being described as a “broader” release for all NAR members, brokerages and MLSs. The settlement is meant to resolve claims...
New Data Reveals Buyer Markets, Seller Markets and All the Ones In-Between
Market conditions have been a bit of a wild ride over recent years, with affordability and inventory challenges, coupled with other economic headwinds, keeping buyers and sellers on edge. Rate lock-in has many sellers awaiting better conditions to make their move,...
Zillow Announces 28 New ‘Preview’ Partners as Industry Feels Out Premarketing
Zillow on April 10 announced that an additional 28 brokerages have signed on to be part of its “Zillow Preview” premarketing program, bringing the total to “nearly 60,” according to the portal, as the industry continues to parse out the principles of this strategy....
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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