On-MLS Sales Fetch $50k Premiums: Study
It’s a tale as old as time. The FSBO who plans to forgo the traditional real estate process until a few weeks (or months) of watching neighbors sell and field lowball offers brings them back to the agent—and to the MLS. While real estate professionals will argue all...
Brokers Bullish on AI as BCI Holds Steady
It might not be quite ready for the spotlight, and it hopefully isn’t plotting to destroy humanity, but AI is here to stay—that is, according to RISMedia’s survey of leading brokers all over the country, who largely say that these new machine learning tools will...
MLS Networks Compromised in Apparent Ransomware Attack
Update: The San Francisco Association of REALTORS® told their members Monday morning that Rapattoni was “successfully restoring internal systems” and they expected to have MLS services restored later this week. A cyberattack last week has taken down dozens...
THE PLAYBOOK: What You Must Tell First-Time Homebuyer Clients ASAP
One of the true joys for most REALTORSⓡ is working with house-hunting newbies. They’re usually wide-eyed and excited as they get closer to the American Dream of homeownership. They’ve worked hard, saved their money, decided where they’d like to live and chosen you to...
With Q2 Losses Lessened and Agents Added, Fathom Execs Upbeat on Future
In what has been a challenging year for most residential real estate companies, with tight inventory and higher-than-hoped-for mortgage rates, it’s become common that quarterly earnings reports don’t highlight financial gains so much as they extol limited losses. So...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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