Survey: Paint Color Choices Fall in Gray Area
Many homeowners have an appetite for lively paint colors, even though neutrals are the most common, according to a new Harris Poll by Sherwin-Williams. Fifty-eight percent of those surveyed, in fact, say rooms should be painted in “more vibrant” shades,...On-site, Accurate Appraisals to Change Game for Real Estate
With new mobile integration, HouseCanary’s ‘Appraiser’ software now allows for robust reports to be completed on-site via tablets and iPhones HouseCanary, a leading provider of innovative real estate valuation, appraisal products and predictive real...
6 Steps to Massively Improve Your Marketing and Branding
Looking to take your marketing and branding to the next level? The following tips will help get you there. Know Your Audience Begin by asking yourself who your target client is, and have that person or family in mind when building your branding and marketing strategy....
Harnessing the Real Power of Data
As the real estate industry continues to ebb and flow at a feverish pace, pinpointing exactly where the market’s headed is a challenging proposition for real estate professionals across the board, even those who pride themselves on having a pulse on the market...
Tips to Beautify Your Property—Sustainably!
I recently attended a workshop on water conservation. Depending on which part of the country you live in, water conservation and preservation are a hot subject. One of the presenters said that if every homeowner did just one thing, it could make an exponential...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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