Gen Z—The Next Wave of Consumer Game Changers?
Generation Z, loosely defined as the generation born anywhere from 1995 or 1998 to 2016, is predicted to hit the post-college marketplace in much the same way as millennials—managing considerable debt. Yet, simultaneously, they’re gaining traction as the next...
AI, Blockchain and More: The Influence of Innovation in Real Estate
Machine learning, artificial neural networks, natural language processing and data dictionaries—these terms were all highlighted during the Emerging Business and Technology, Robots & Realities forum, “Artificial Intelligence: Virtual & Augmented Reality,...
The State of Women Real Estate Brokers in California
While a greater number of women in real estate are achieving positions on boards at a national level, women still trail behind men in obtaining leadership positions in some states, including California. While some studies suggest that gender discrimination is to blame...
Ask the Coach: A Sales Manager Action Plan for Coaching Agents on Converting Expired Listings Into Income
In a competitive real estate world where agents are constantly fighting for listings, there is a forgotten FREE resource that is often overlooked. While agents are spending additional money on leads, there are thousands of expired listings just sitting in the MLS....
Power Teams Leverage Learning
Walking through Temple Square in Salt Lake City this past January, I found myself asking our friend and guide non-stop questions about the architecture, art and the Mormon faith. At some point, one of the friends in our group looked at me laughingly and asked,...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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