10 Tips to Convert More Leads: Build Rapport With ‘Know, Like and Trust’ Process
“Know, like and trust” is a three-step process that agents need to master in order to convert more of their own lead database. Most leads start out as strangers who transition into a warm lead and then evolve to someone that “knows” you as...
Committed to Above-Average Lead Gen—and Productivity
In the following interview, Kelly Norris, executive vice president and general manager of Heritage Sotheby’s International Realty in Napa, Calif., discusses lead cultivation and generation, realtor.com®, training and more. Region Served: All of Napa County, some...
Most Effective Ways to Communicate With Each Generation of Homebuyers
It isn’t all about phone calls anymore—and we promise: knocking on strangers’ doors isn’t the status quo, either. Your clients prefer to be communicated in a variety of different ways, often depending on the generational attributes that distinguish...
Inside the Mindset of Gen X Buyers
Not to be overshadowed by the recent focus on millennial and boomer homebuyers, Generation Xers are making something of a buying comeback in today’s real estate market. Here’s why this trend is significant. Members of Generation X (ages 37-51) have been...
Home Renovation for (Less Than) the Cost of an iPhone 8
Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: A Front Door, Flooring and Other ‘Happy’ Home Upgrades Give Your Home a Facelift: Home Improvement Projects for...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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