Keeping it R.E.A.L.: the Psychology of Successful Agent Onboarding
Bringing on new agents is tricky. They don’t know your systems or culture yet. They want to prove themselves while possibly harboring insecurities about whether they really belong. Meanwhile, you’re juggling multiple listings, managing existing team...
Homes.com Offers Free ‘Boost’ for Agents and Homeowners ‘Blackballed by Zillow’
Private listings banned from Zillow may have a new home. And for some, this home will offer a move-in bonus. CoStar’s Homes.com turned Zillow’s ban into a marketing opportunity through its new digital marketing package, “Boost.” Announced during the company’s first...
Weichert Named a Top Low-Cost Franchise by Entrepreneur Magazine
Weichert Real Estate Affiliates, Inc. has announced it has been named a Top Low-Cost Franchise by Entrepreneur magazine, appearing on its 2025 list of Top Franchises for Less than $150,000. To earn distinction as a Top Low-Cost Franchise, companies must supply data...
Governor Appoints J.B. Goodwin to Texas Real Estate Commission
Above, J.B. Goodwin Governor Greg Abbott has announced the appointment of J.B. Goodwin, founder and CEO of JBGoodwin REALTORS®, to the Texas Real Estate Commission (TREC) for a six-year term. The appointment recognizes Goodwin’s more than 50 years of leadership in the...
Unlocking AI’s Real Value: How Transaction Software Should be Helping You (but Probably Isn’t)
Let’s be real: everyone’s talking about AI right now—and with good reason. About 87% of agents say they’re using it in some form. But here’s the catch…most of the tools out there are barely scratching the surface. What you’re getting is automation with a fresh coat of...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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