10 Call-to-Action Tactics Every Real Estate Pro Needs to Nail
Above, Darryl Davis When it comes to growing your real estate business, it’s not just about who you know—it’s about what you say. And that’s where your Call to Action (CTA) takes center stage. Done right, your CTA isn’t just a line of text—it’s your digital handshake,...
Beyond the Hype: The Risks of Data Share
In today’s post-compensation world, “data share” has emerged as the supposed solution to many problems. The idea sounds straightforward: two or more entities, long separated by a line in the sand, will now come together to “collaborate.” But is it really that simple?...
The Real Estate Space Race: How Leaders Are Amping Up Training in the Post-Settlement Landscape
In the wake of Burnett v. NAR, much uncertainty has gripped the industry. Both agents and those charged with training them haven’t been entirely sure how to adapt to the changes, but luckily, the process has already begun. And according to some, it’s possible to...
Judge Bough Denies Multiple Motions to Dismiss Largest Burnett Copycat
Motions to dismiss and motions to strike in Gibson v. NAR by several defendants were denied by Judge Stephen R. Bough yesterday, ensuring the high-profile commission lawsuit will continue (at least for now) against several large brokerages—and one $25 billion-dollar...
Improving Lives One Home at a Time: Why Helping People Helps Brokerages
Some businesses are built on spreadsheets, profit margins and market trends, but ours was born out of something much deeper: a lesson in helping people. I was introduced to Margaret, and like my mom (a retired real estate agent), she gave her life to her family, and...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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