BREAKING: NAR Settles Buyer Lawsuits for $52.25 Million
The National Association of Realtors® (NAR) is settling buyer lawsuits for $52.25 million, opting into a copycat lawsuit in Illinois in what is being described as a “broader” release for all NAR members, brokerages and MLSs. The settlement is meant to resolve claims...
Zillow Announces 28 New ‘Preview’ Partners as Industry Feels Out Premarketing
Zillow on April 10 announced that an additional 28 brokerages have signed on to be part of its “Zillow Preview” premarketing program, bringing the total to “nearly 60,” according to the portal, as the industry continues to parse out the principles of this strategy....
What to Double Check in an AI-Generated Listing Description
The average real estate professional has embraced using AI technology in their business, with the National Association of Realtors® explicitly endorsing its use for “repetitive tasks.” One of the most repetitive tasks you can probably imagine is creating listings....
Judge Denies HomeServices’ Parent Company Bid to Avoid Commission Litigation
In the Gibson v. NAR commission lawsuit (the largest and first Burnett copycat) before Judge Stephen R. Bough in the Western District of Missouri, Berkshire Hathaway Energy Company (BHE)—parent company of HomeServices of America (HSA)—just had the court deny their...
Fed Minutes Show Middle East Conflict as a Wrench in Economic Outlook
At the latest Federal Open Market Committee (FOMC) meeting in March, the Federal Reserve voting committee chose to keep interest rates unchanged. The release of the Fed Minutes, documenting members’ thought processes and economic projections during the meeting, showed...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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