Senators Call For FTC Investigation Into Alleged Anti-Competitive Practices in Homebuying
Just two months after the Federal Trade Commission (FTC) settled its lawsuit with Zillow and Redfin over the two portals’ alleged anti-competitive agreement, two U.S. Senators have issued a new letter petitioning the organization to take aim at alleged...
DIY for AI: How One Team Leader Snowballed Data and Trust Into ChatGPT Referrals
Editor’s note: This is the third of a three-part series on how agents earn recommendations and referrals from AI. Read part one here and part two here. When a prospective buyer or seller asks someone they trust to recommend a real estate agent, you want your name to...
Consolidation Up Close: How eXp and NextHome Are Building for What’s Next
Above, from left: John Featherston, Leo Pareja, James Dwiggins. Photo by AJ Canaria. Consolidation has been one of the most talked about trends in real estate this year—and the conversation continued at RISMedia’s 38th Annual CEO & Leadership Exchange when Leo...
Incentivizing Buyers: What It Often Takes for a Builder to Get a Deal Done
Editor’s note: This is part one of a two-part story on builder incentives. Part two will focus on what agents and brokers think about incentives, and how they guide buyers. These may be uncomfortable days for many buyers, with mortgage rates in the mid-7s and...
Why Buyers Must Assess Future Costs Before Committing Today
If there’s one thing buyers don’t want after closing, it’s finding out that the costs to own and maintain their new home are not what they’d expected. They’re higher, and sometimes much higher. That’s why it’s imperative for you as their trusted agent to help...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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