You’re Only as Good as Your Last Referral
It doesn’t matter whether you’re selling widgets or real estate; the sales game is all about relationships—and you’re only as good as your last referral. Most agents get hung up on making calls to their clients because they think it’s dirty to...
Transacting Business in the Age of Wire Fraud
This month’s National Association of REALTORS® (NAR) Power Broker Roundtable discusses fraud and security strategies. Moderator Christina Pappas, District Sales Manager, The Keyes Company, Miami, Fla.; Liaison for Large Firms & Industry Relations, NAR...
Consumer Experience Shifts to Text: Research
From inquiry to sale, communicating with consumers throughout the process is vital. According to recent research out of Ellie Mae®, the financing industry platform, communication preferences are shifting to text. “Consumers have been telling us that text...
Will the ‘Facebook Apocalypse’ Change Your Social Presence?
Just when you started to get a handle on your social strategy, Facebook is at it again, changing up their algorithms and making it more difficult for businesses to have a presence in people’s news feeds. Until very recently, any engagement with a Facebook post,...
Across All Buyers, Millennials Have the Most Purchases
In housing, generations intersect regularly. Who’s downsizing? Who’s driving the market? Who’s trading up? The generation impressing on the market most today? Millennials, according to the 2018 Home Buyer and Seller Generational Trends study,...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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