Homes.com Offers Free ‘Boost’ for Agents and Homeowners ‘Blackballed by Zillow’
Private listings banned from Zillow may have a new home. And for some, this home will offer a move-in bonus. CoStar’s Homes.com turned Zillow’s ban into a marketing opportunity through its new digital marketing package, “Boost.” Announced during the company’s first...
Unlocking AI’s Real Value: How Transaction Software Should be Helping You (but Probably Isn’t)
Let’s be real: everyone’s talking about AI right now—and with good reason. About 87% of agents say they’re using it in some form. But here’s the catch…most of the tools out there are barely scratching the surface. What you’re getting is automation with a fresh coat of...
CoStar Snatches Up Another Residential Portal, Faces Familiar Rival
CoStar is significantly expanding its international footprint with an acquisition of the Australian portal Domain, one of the largest real estate consumer websites down under, according to regulatory filings yesterday. The deal was previously proposed months ago, with...
Stay Focused: Blocking Out the Noise in Real Estate
In our industry, there is no shortage of advice and opinions out there. New tools, social media trends, webinars and promises of fast results appear weekly. Lately, the conversations have gotten even louder, with industry lawsuits, changes to commission practices and...
Zillow Doubles Down on ‘Listing Standards,’ Integrated Transaction Model
Zillow has had an energized start to the year, surpassing its outlook for the first quarter by posting $598 million in revenue—an increase of 13% YoY and a continuation of its double-digit growth trend. In its For Sale business, revenue was up 8% over last year ($458...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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