Sustainability: How NAR Is Responding to Growing Interest
When you hear the term “sustainable real estate,” what topics come to mind? Perhaps your first thoughts are environmentally-friendly properties, or creating walkable communities, or using fewer resources in your real estate practice. Each of these topics,...
Stop Ignoring Video Marketing: Tips on How to Leverage
It’s not just cat videos the public is going crazy over; it’s all videos, including real estate videos. Marki Lemons-Ryhal, REALTOR®, teacher, social media expert and Facebook Live video host, swears by live video. “By the end of 2017, 74 percent of...
Marriage Equality and Its Impact on Real Estate
It has been a bit more than two years since Jim Obergefell, a former Coldwell Banker West Shell agent in Cincinnati who has since moved to Washington, D.C., won his landmark Supreme Court case, Obergefell v. Hodges, that made marriage equality the law of the land....
4 Creative Ways to Work Around the Inventory Problem
One of the most frustrating aspects of this year’s housing recovery is that solid demand from buyers has encountered stubbornly low inventory levels in many U.S. and Canadian markets, especially for starter homes. It’s a situation that requires both...
Pending Home Sales Return to Form
Pending home sales returned to form in June after three straight months of backward traction, up 1.5 percent in the National Association of REALTORS® (NAR) Pending Home Sales Index (PHSI). The PHSI posted 110.2 in June, up from 108.6 in May. The Index is based on...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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