Are You Limiting Your Social Reach? Five Unique Ways to Break Through
We often see statistics about how important it is to have a social strategy in real estate. According to a recent NAR study, 91 percent of REALTORS® use social media in some way. With this much social noise, how can you stand out when consumers are scrolling through...
Discovered: Geographical Sweet Spots for Homeownership
San Antonio, Texas is the sweet spot for homeownership, according to Zillow’s latest analysis. San Antonio is a market with strong income growth, a growing job market, and a place where you can break even on a home purchase in just over a year. The Zillow®...
New Study Reveals Owners in Western Cities Underestimate Appraiser Value
Home appraisals in May were an average of 1.89 percent lower than what homeowners were expecting, according to the national Home Price Perception Index (HPPI) put out by Quicken Loans. This is a slight move toward equilibrium compared to a difference of 1.95 percent...
71 Percent Believe Student Debt Delays Homeownership, NAR Finds
Seventy-one percent of non-homeowners repaying their student loans on time believe their debt is stymieing their ability to purchase a home, and slightly over half of all borrowers say they expect to be delayed from buying by more than five years. This is according to...
Diving Deeper in This Month’s Cover Story: From Vision to Reality – Upstream Gains Momentum, Appoints CEO
“All the forces in the world are not so powerful as an idea whose time has come.” These words, penned by poet and novelist Victor Hugo, describe the momentum building behind the concept dubbed “UpstreamTM,” which has dominated conversation within the real estate...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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