Making the Most of Slipping Mortgage Rates
Mortgage rates have fallen to their lowest level in about 10 months—a shift that every real estate agent should be watching closely. Economic forecasts suggest an interest rate cut at the Federal Reserve’s September Federal Open Market Committee (FOMC) meeting is...
Brian Buffini Says ‘It’s Time to Get Back to Work’ With Stability Returning to the Market
The U.S. housing market is stabilizing, and Brian Buffini—chairman and founder of Buffini & Company—says agents need to pay attention. Kicking off his latest Bold Predictions Mid-Year Update, he called out the pervasive anxiety in the industry. “People are...
Fed Wary of Elevated Inflation and the Context of Low Unemployment
The latest Federal Open Market Committee (FOMC) meeting held by the Federal Reserve (Fed) concluded with the decision to maintain the current interest rate from 4.25% to 4.5%, which went into effect July 31. The meeting minutes reveal that while unemployment remains...
Real Estate’s Q2 Earnings Reveal AI’s Impact on Efficiency and Growth
While the second quarter of 2025 was characterized by high prices and increasing demand, this Q2 earnings recap shows that companies remain hopeful for the future while focusing primarily on AI integration/technology initiatives as well as agent recruitment and...
3 Things to Consider Before Building a Social Media Content Calendar
One of the first steps people tend to take when they become serious about social media is creating a content calendar. Having a content calendar can take a seemingly simple goal of posting “X” times a week and give you a clear action plan to stick to. But before you...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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