The 5 Keys to Getting More Referrals
Referrals are among the most powerful drivers of new business. According to research, 92% of consumers trust recommendations from friends and family over any other form of advertising. They’re also more cost-effective, generate higher lifetime value and significantly...
Building and Sustaining a Successful Team
Above: Dana Green, Frances Katzen, Lisa Nguyen and Kelly Boehmer Building a well-structured team is the name of the game for those looking to join forces and expand their business while offering a level of service that can’t be matched in today’s competitive...
Making the Most of Slipping Mortgage Rates
Mortgage rates have fallen to their lowest level in about 10 months—a shift that every real estate agent should be watching closely. Economic forecasts suggest an interest rate cut at the Federal Reserve’s September Federal Open Market Committee (FOMC) meeting is...
Brian Buffini Says ‘It’s Time to Get Back to Work’ With Stability Returning to the Market
The U.S. housing market is stabilizing, and Brian Buffini—chairman and founder of Buffini & Company—says agents need to pay attention. Kicking off his latest Bold Predictions Mid-Year Update, he called out the pervasive anxiety in the industry. “People are...
Fed Wary of Elevated Inflation and the Context of Low Unemployment
The latest Federal Open Market Committee (FOMC) meeting held by the Federal Reserve (Fed) concluded with the decision to maintain the current interest rate from 4.25% to 4.5%, which went into effect July 31. The meeting minutes reveal that while unemployment remains...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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