by Susanne Dwyer | Sep 19, 2019 | Agent, Branding, Content Generation, Latest News, Marketing, Marketing, Social Media, Trending, Trends |
Editor’s Note: The Industry Influencers series analyzes the industry’s most effective marketing efforts and shares experts’ actionable insights. Loida Velasquez, a REALTOR® with Team BC at eXp Realty in California, has over 40,000 subscribers on...
by Susanne Dwyer | Sep 15, 2019 | Agent, Best Practices, Latest News, Marketing, Marketing, Social Media |
Hyper-local is the new name of the marketing game—the latest soup du jour of solid small business strategy. In real estate, it’s an essential tool, since a real estate agent’s target audience is more likely than not extremely hyper-local. You’re...
by Susanne Dwyer | Sep 5, 2019 | Agent, Agent, Best Practices, Business Insights, Latest News, Lead Story, Marketing, Social Media, Trending |
Move over millennials; there’s a new buyer in town. Generation Z buyers are the youngest group to hit the market. In Part 1, we examined the characteristics of the Generation Z population. Now, we’ll look at the best ways to work with this new group of...
by Susanne Dwyer | Sep 5, 2019 | Agent, Agent, Best Practices, Branding, Latest News, Lead Gen, Marketing, Trending |
In the following interview, Rosemary Allison, Estates Director at Coldwell Banker in Ventura County, Calif., discusses her marketing strategies, and how her branding drives leads and referrals. Region Served: Ventura County Years in Real Estate: 40-plus Your brand,...
by Susanne Dwyer | Sep 4, 2019 | Agent, Broker, Latest News, Marketing, Trending |
Email Marketing Solution ActivePipe Continues to Raise the Bar in a Crowded Market When it comes to email marketing, looking relevant is the name of the game if you want to stand out in a crowded market. And thanks to a new partnership with email marketing solution...
by Susanne Dwyer | Aug 22, 2019 | Agent, Broker, Content Generation, Latest News, Marketing, Marketing, Social Media, Trending, Trends |
Editor’s Note: The Industry Influencers series analyzes the industry’s most effective marketing efforts and shares experts’ actionable insights. Record. Review. Repurpose. That’s the ideology Michael Hellickson—CEO and founder of Club Wealth®,...