by Susanne Dwyer | Feb 8, 2018 | Agent, Agent, Best Practices, Best Practices, Business Insights, House Canary, Latest News, Lead Gen, Lead Story, Marketing, Marketing, Social Media, Trending |
The three most powerful words in real estate are “mindset, model, and marketing,” said Tom Ferry, author of “Mindset, Model and Marketing!” and New York Times bestseller “Life! By Design.” Ferry is also the CEO of Tom Ferry...
by Susanne Dwyer | Feb 8, 2018 | Agent, Agent, Best Practices, Best Practices, House Canary, Latest News, Lead Gen, Marketing, Niche |
As many as 10 million Americans were forced into foreclosure when the housing bubble burst. Now, 1.5 million Americans, or boomerang buyers, are poised to re-enter the market. Get to know this group of potential buyers and find out how you can best help them by...
by Susanne Dwyer | Feb 7, 2018 | Agent, Broker, Business Insights, House Canary, Latest News, Marketing, Marketing, National, News, Social Media, Trends |
Have you scrolled by an ad on Facebook for new real estate signs—just a few hours after you searched for them on Google? Ad targeting is not a new concept, but it has transformed over the years through data analysis and the use of algorithms. Social media users are...
by Susanne Dwyer | Jan 31, 2018 | Agent, Agent, Agent, Best Practices, Best Practices, Content Generation, Latest News, Marketing, Marketing, Social Media, Technology, Trending |
It’s a proven fact, yet one overlooked by many real estate agents: Using listings as a singular source of social media content is a mediocre business builder. Among REALTORS® who cited listings as their primary source of Facebook postings, less than half...
by Susanne Dwyer | Jan 30, 2018 | Agent, Agent, Best Practices, Best Practices, House Canary, Latest News, Lead Gen, Lead Story, Marketing, Trending |
Many agents think their success in the industry depends on the state of their local market; however, the most successful real estate professionals understand it’s possible to thrive regardless of the state of the market. The key is to continue to deliver...
by Susanne Dwyer | Jan 30, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Broker, Broker, Business Insights, Content Generation, House Canary, Latest News, Marketing, Marketing, Social Media, Teams, Trending, Trends |
A cocktail of fact, fiction and “noise” is plaguing social media, and brands and businesses are finding new and refined ways to resonate in response. In 2018, authenticity and influence will be the most potent strategies—and for real estate professionals,...