by Beth McGuire | Oct 23, 2017 | Agent, Agent, Best Practices, Best Practices, Branding, Business Insights, House Canary, Latest News, Lead Gen, Marketing, Marketing, Social Media, Trending |
We talk a lot about marketing in the real estate industry, but what exactly is it? Isn’t marketing just advertising your product or service? Not really. That’s rather like saying that cooking is just putting food on a plate. Sure, advertising is part of...
by Susanne Dwyer | Oct 21, 2017 | Agent, Agent, Best Practices, Best Practices, Broker, Broker, House Canary, Latest News, Lead Story, Marketing, Teams, Trending |
Control the listing, control the market. This concept is an industry fundamental. While this remains true, why discount the opportunity to make more money on the deal? Representing the listing is what costs real estate professionals the most financially, versus being...
by Susanne Dwyer | Oct 16, 2017 | Agent, Agent, Best Practices, Best Practices, House Canary, Latest News, Lead Gen, Lead Story, Marketing, Teams |
The real estate industry is full of amazing people who have a desire to do well, but according to Gallup Poll, we’re not very well-respected. This is in part a symptom of under delivering and not being focused on creating the ultimate client experience. The key...
by Susanne Dwyer | Oct 16, 2017 | Agent, Agent, Best Practices, Best Practices, House Canary, Latest News, Lead Gen, Marketing, Niche, Trending |
As a real estate agent, you know a steady stream of leads is the only way to keep your business moving; however, many agents shy away from rental leads because they believe they aren’t worth the time or investment. The only tool that allows you to timestamp the...
by Susanne Dwyer | Oct 12, 2017 | Agent, Agent, Agent, Best Practices, Best Practices, Best Practices, House Canary, Latest News, Marketing, Technology, Trending |
When it comes to the internet and real estate leads, we know that nearly everyone is starting their search online and that dealing with internet leads can be very frustrating. Often you receive inquiries or leads and respond almost immediately. You will even follow up...
by Susanne Dwyer | Oct 5, 2017 | Agent, Agent, Best Practices, Best Practices, Business Insights, House Canary, Latest News, Lead Gen, Marketing, Marketing, Social Media |
It isn’t all about phone calls anymore—and we promise: knocking on strangers’ doors isn’t the status quo, either. Your clients prefer to be communicated in a variety of different ways, often depending on the generational attributes that distinguish...