What to Post on Your Facebook Business Page to Build Your Brand
As VP of Marketing at Lamacchia Realty and Crush It in Real Estate, the biggest question I get asked is: “What do I post on my Facebook business page?” Some would hope the answer would be, “Here’s a list of posts that should be posted every two...
3 Tips for Creating a Stand-Out Brand for Your Brokerage
You hear the word “branding” thrown around a lot in business circles, so much so that its meaning has almost become diluted. That can minimize the importance of true branding for many people when they create their marketing strategy—but branding your...
‘COVID Marketing’ Reaches New Heights
Who would have thought that one of the most important pieces of insider knowledge an agent needs to have is which of the local internet companies provides the fastest download speeds? That’s just one of the ways the pandemic has changed how real estate...
4 Steps to Establishing Your Real Estate Brand
You are in the people business and now, more than ever, people crave authenticity. Realness is what bolsters clients’ trust in you and makes them hire you. Fakeness often sends them running. When it comes to personal branding, your goal is not to create an...
3 Ways to Make Your Storefront Window Work for You
A downtown presence has been a staple of the real estate industry for generations. One thing location-conscious agents have known is the need to be seen. They won’t call you if they don’t see you. For years, successful agents have strategically placed...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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